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1988

display rack

The furniture display was designed for Zanotta to reinforce its image within the commercial network: the product, leaving the company, is always immerged into different realities arriving to the store; it is crucial, therefore, to control the quality of communication through guided purposes, with flexible fittings, display unity, ad hoc presentation methods. Castiglioni perfects a display system capable of configuring specific fittings according to the shop characteristics and available surface, highlighting objects that due to their size are sometimes not visually emerging. The main component (sum of the base plus the fifth plus the lighting element, over which the objects are simply rested) is composed by an anodized aluminum sheet and a tilted vertical panel in extruded polycarbonate, consisting of modular beads. A halogen dichroic lamp (Lucy by Arteluce) is inserted over the vertical panel, illuminating the beads from above. The instructions are placed in aluminum tags, where the name of the object, the designer and the project date are indicated. The displays can be joined to make different setups (lined up or in double row).